SCHLOTZSKY’S® INVITES GUESTS TO “LIKE IT” LIKE IT’S HOT ON FACEBOOK TO UNLOCK 100,000 BOTTLES FOR A HOT SAUCE GIVEAWAY

Atlanta - January 19, 2017

Schlotzsky's^® is kicking up the heat this winter by giving away 100,000 special 3oz. bottles of its signature hot sauce at restaurants nationwide on Valentine’s Day... but participation of Schlotzsky’s fans is needed to “like” its Facebook Hot Sauce thermometer in order to activate the saucy giveaway.

The online activation will begin Jan. 22 on National Hot Sauce Day, and the giveaway will be uncapped if fans help the hot sauce thermometer reach 100 degrees by February 1. Each “like” will cause the temperature of the thermometer to rise and bring customers closer to uncapping 300,000 ounces of Schlotzsky’s hot sauce at its participating restaurants nationwide February 14, while supplies last.

Schlotzsky’s flavorsome hot sauce, packed with piquant overtones of Louisiana cayenne peppers in a vinegar base, has long been a customer favorite addition to The Original®, the sandwich that started it all, as well as other signature sandwiches, Macs, pizzas, flatbreads and more.

“Schlotzsky’s signature hot sauce is hot – and I don’t just mean on the Scoville Scale, but through the enthusiasm we see and feel from our customers adding it to their favorite menu items,” said Schlotzsky’s president Kelly Roddy. “This Valentine’s Day, we’re excited to help folks spice up their culinary creations through our hot sauce giveaway, and given its cult-like following, it may prove to be a pretty easy task for fans to accomplish.”

Schlotzsky’s hot sauce 12 ounce bottles are available for purchase in store, but because of its fans’ true love of it, we are also making it available for purchase at Schlotzskys.com starting on Valentine’s Day, February 14. And, for hot sauce fanatics who miss the in-store giveaway, Schlotzsky’s can help spread the love on Facebook. For the first 100 people who send Schlotzsky’s a request through Facebook on Valentine’s Day, the brand will send a complimentary 12oz. hot sauce bottle to their designated “hottie” with a special message.

Find Schlotzsky’s on Facebook at @Schlotzskys, and online at www.schlotzskys.com.

About Schlotzsky’s

Schlotzsky’s is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made to order menu options still include bold flavors and fresh ingredients – all inspired by the food scene in Austin. All 350 restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, Macs, Artisan flatbreads, specialty pizzas and fresh salads. Plus, many of our locations offer Cinnabon’s warm, homemade treats. Check us out online at schlotzskys.com to find a store near you and then connect with us on Instagram, Twitter and Facebook.